MNTN Reference

This is a reference document for the MNTN destination. For information on how to set up this integration, see the MNTN Quick Start Guide.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports Freshpaint Impression Pixel

• Refer to this destination as MNTN in the Integrations object

  • If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: MNTN::123456. You can retrieve this value from MNTN configuration page for the Advertiser ID of interest.

When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

View Through Tracking

Freshpaint supports view through tracking by capturing the mntn_impid parameter passed in by MNTN using the Freshpaint Impression Pixel. Assuming you have followed the MNTN Quick Start Guide to set up your MNTN destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $mntn_impid field.

You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.

Transformation applying the Impression Pixel captured impression to an event

Relevant Properties

These are the properties that are sent to MNTN. If you've followed the MNTN Quick Start Guide correctly, no further action is necessary. This section is just informational.

Freshpaint property	MNTN parameter	Type	Required?	Description
order_id	order_id	string	Required	Unique order identifier for connecting conversion activities to advertising campaigns
$mntn_impid	Impression	string	Recommended	This is the MNTN View Impression ID. This property is captured by the Freshpaint Impression Pixel, and is passed to Freshpaint via the tracking pixel configured on the creative. The impression ID is required for attribution.
$ip	Ip	string	Recommended	IP address from device that sent the conversion event. The IP address in combination with the impression ID allows MNTN to attribute ad views to conversions.
order_amount	order_amount	number	Recommended	The amount associated with the conversion.
order_currency	order_currency	string	Recommended	Currency code associated with the conversion. ISO 4217 format.
product_identifier_list	product_identifier_list	array of strings	Recommended	List of product SKUs or identifiers associated with the conversion.
account_id	account_id	string	Recommended	Account ID of the connected MNTN account.