MNTN Reference

This is a reference document for the MNTN destination. For information on how to set up this integration, see the MNTN Quick Start Guide.

Destination Info

  • Supports Track calls

  • Supports HIPAA mode

  • Refer to this destination as MNTN in the Integrations object

    • If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: MNTN::123456. You can retrieve this value from MNTN configuration page for the Advertiser ID of interest.

When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.

  • Connection Modes:

Client-side
Server-side

Web

Mobile

Server

View Through Tracking

Freshpaint supports view through tracking by capturing the mntn_impid parameter passed in by MNTN using the Freshpaint Impression Pixel. Assuming you have followed the MNTN Quick Start Guide to set up your MNTN destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $mntn_impid field.

You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.

Transformation applying the Impression Pixel captured impression to an event

Relevant Properties

These are the properties that are sent to MNTN. If you've followed the MNTN Quick Start Guide correctly, no further action is necessary. This section is just informational.

Freshpaint property

MNTN parameter

Type

Required?

Description

order_id

order_id

string

Required

Unique order identifier for connecting conversion activities to advertising campaigns

$mntn_impid

Impression

string

Recommended

This is the MNTN View Impression ID. This property is captured by the Freshpaint Impression Pixel, and is passed to Freshpaint via the tracking pixel configured on the creative. The impression ID is required for attribution.

$ip

Ip

string

Recommended

IP address from device that sent the conversion event. The IP address in combination with the impression ID allows MNTN to attribute ad views to conversions.

order_amount

order_amount

number

Recommended

The amount associated with the conversion.

order_currency

order_currency

string

Recommended

Currency code associated with the conversion. ISO 4217 format.

product_identifier_list

product_identifier_list

array of strings

Recommended

List of product SKUs or identifiers associated with the conversion.

account_id

account_id

string

Recommended

Account ID of the connected MNTN account.

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