MNTN Reference
This is a reference document for the MNTN destination. For information on how to set up this integration, see the MNTN Quick Start Guide.
Destination Info
Supports Track calls
Supports HIPAA mode
Supports Freshpaint Impression Pixel
Refer to this destination as MNTN in the Integrations object
If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: MNTN::123456. You can retrieve this value from MNTN configuration page for the Advertiser ID of interest.
Connection Modes:
Web
Mobile
Server
View Through Tracking
Freshpaint supports view through tracking by capturing the mntn_impid
parameter passed in by MNTN using the Freshpaint Impression Pixel. Assuming you have followed the MNTN Quick Start Guide to set up your MNTN destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $mntn_impid
field.
You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.

Relevant Properties
These are the properties that are sent to MNTN. If you've followed the MNTN Quick Start Guide correctly, no further action is necessary. This section is just informational.
Freshpaint property
MNTN parameter
Type
Required?
Description
order_id
order_id
string
Required
Unique order identifier for connecting conversion activities to advertising campaigns
$mntn_impid
Impression
string
Recommended
This is the MNTN View Impression ID. This property is captured by the Freshpaint Impression Pixel, and is passed to Freshpaint via the tracking pixel configured on the creative. The impression ID is required for attribution.
$ip
Ip
string
Recommended
IP address from device that sent the conversion event. The IP address in combination with the impression ID allows MNTN to attribute ad views to conversions.
order_amount
order_amount
number
Recommended
The amount associated with the conversion.
order_currency
order_currency
string
Recommended
Currency code associated with the conversion. ISO 4217 format.
product_identifier_list
product_identifier_list
array of strings
Recommended
List of product SKUs or identifiers associated with the conversion.
account_id
account_id
string
Recommended
Account ID of the connected MNTN account.
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