ActiveCampaign Quick Start Guide

ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM tool. With ActiveCampaign, you can build email newsletters, create email campaigns, and you can automate all aspects of your customer interaction.

When integrated with ActiveCampaign, Freshpaint will create contacts and send events to ActiveCampaign for you.

Destination Info





Getting Started

To set up the ActiveCampaign destination, do the following:

  1. Go to the ActiveCampaign configuration page in Freshpaint and click "Configure".

  2. In ActiveCampaign, go to Settings > Developer. Then copy and paste your API URL and API Key into Freshpaint.

  3. Then go to Website > Site Tracking and turn on Site Tracking and Event Tracking.

  4. Copy the Event Key into Freshpaint.

  5. Then click on the "Event Tracking API Link" and copy your Actid from the popup that appears into Freshpaint.

ActiveCampaign Required Property

ActiveCampaign will NOT accept events without the email property.

When a Freshpaint event is sent to ActiveCampaign, you must send an email property attached to the event. The event will then be attached to the contact with the given email. See our docs on setting up properties to see the different ways you can attach an email property to your events.

To ensure defined events include the required email parameter, we recommend adding a user's email as an event property through the addEventProperties API. Read more about events in ActiveCampaign here.

Set up User Identification

In order to create contacts and attribute events to those contacts in ActiveCampaign, you need to have User Identification set up. See this section in the Reference section for more on user identification specifically for ActiveCampaign.

Enable ActiveCampaign Destination for Event(s)

In order to send events to ActiveCampaign, you'll need to enable the ActiveCampaign destination for the desired event in the event definition:

Confirm events are sending successfully to ActiveCampaign

You can see events populating under "Activities" for a Contact in ActiveCampaign.

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