ActiveCampaign
ActiveCampaign is an all-in-one email marketing, marketing automation, and CRM tool. With ActiveCampaign, you can build email newsletters, create email campaigns, and you can automate all aspects of your customer interaction.
When integrated with ActiveCampaign, Freshpaint will create contacts and send events to ActiveCampaign for you.
- Connection Modes:
Client-side | Server-side | |
---|---|---|
Web | ||
Mobile | ||
Server |
- 1.
- 2.In ActiveCampaign, go to Settings > Developer. Then copy and paste your API URL and API Key into Freshpaint.
- 3.Then go to Website > Site Tracking and turn on Site Tracking and Event Tracking.
- 4.Copy the Event Key into Freshpaint.
- 5.Then click on the "Event Tracking API Link" and copy your Actid from the popup that appears into Freshpaint.
ActiveCampaign will NOT accept events without the
email
property. When a Freshpaint event is sent to ActiveCampaign, you must send an
email
property attached to the event. The event will then be attached to the contact with the given email. See our docs on setting up properties to see the different ways you can attach an email
property to your events.To ensure defined events include the required
email
parameter, we recommend adding a user's email
as an event property through the addEventProperties
API. Read more about events in ActiveCampaign here.In order to create contacts and attribute events to those contacts in ActiveCampaign, you need to have User Identification set up. See this section below for more on user identification specifically for ActiveCampaign.
In order to send events to ActiveCampaign, you'll need to enable the ActiveCampaign destination for the desired event in the event definition:

You can see events populating under "Activities" for a Contact in ActiveCampaign.

When you call freshpaint.identify, Freshpaint will create a contact in ActiveCampaign and pass in the following fields:
firstName
lastName
email
phone
Here is an example of an identify call sent to ActiveCampaign with those fields:
freshpaint.identify({
"email": "[email protected]",
"firstName": "John",
"lastName": "Doe",
"phone": "555-555-5555"
}
)
If a contact record with the given email already exists, Freshpaint will update the existing contact record. If no record with the email exists, Freshpaint will create a new contact record.

When a Freshpaint event is sent to ActiveCampaign, you must send an
email
property attached to the event. The event will then be attached to the contact with the given email. See our docs on setting up properties to see the different ways you can attach an email
property to your events.To ensure defined events include the required
email
parameter, we recommend adding a user's email
as an event property through the addEventProperties
API.If implementing a precision tracking event, you can pass the email and custom properties with the following example:

Only server-side connection mode is available for this destination. All events will be sent to ActiveCampaign using Freshpaint's servers. Your website will not send data directly to ActiveCampaign.
Set up transformations to modify your data before it's sent to your destination. Read more about transformations here.

You can use the event tester to test certain payloads to see if they are being sent correctly to ActiveCampaign. Here is an example of an identify event you might test sending to this destination along with the response code from ActiveCampaign:

Last modified 15d ago