Mailchimp

The Mailchimp source allows you to send email events to Freshpaint, and send those events to your destinations.

Setup

Freshpaint uses Mailchimp webhooks to track email deliveries, opens, and more. You'll need to set up this webhook in Mailchimp with the following steps:

  1. Navigate to Webhooks and click Add a Webhook at the top of the page

  2. Choose the events you want to listen for in the โ€œTrigger on Eventsโ€ section.

  3. In the โ€œPost To URLโ€ field, input the url you can find on Freshpaint Sources page. It will follow the format https://api.perfalytics.com/mailchimp/<env-id>

  4. Click Create Webhook

Event Schema

Freshpaint supports tracking the following events for the Mailchimp source:

  • Email: send

  • Email: deferral

  • Email: hard_bounce

  • Email: soft_bounce

  • Email: open

  • Email: click

The following properties are attached (when available) to the properties:

Opens & Clicks:

For open and click events only, a parsed version of the user agent detected for the event. The following properties will be attached if a UA was captured:

For open and click events only, a parsed location based on the IP may be detected for the event. The following properties will be attached if a location was captured:

Click Object

Open Object

Last updated