Amplitude Reference

Amplitude is a leading Product Analytics tool. After sending Freshpaint data to Amplitude, teams can harness the power of product analytics to drive better, data-driven business outcomes.

Destination Info

• Accepts Page, Track, and Identify calls

• Supports HIPAA mode

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Identify

When you call freshpaint.identify(), Freshpaint will create or update a User profile in Amplitude by hitting Amplitude's identify API endpoint at: https://api.amplitude.com/identify.

You can find identified Users from the User Look-Up page in Amplitude.

Amplitude Identification Parameters

The following Amplitude Identification Parameters are automatically set from Freshpaint Built-in properties:

Freshpaint Built-in Property	Amplitude Identification Parameter
$user_id	user_id
$device_id	device_id
$os	os_name

In addition, the following Amplitude Identification Parameters, as defined at Amplitude's identify API endpoint, are supported by Freshpaint Identify User Properties. Any Freshpaint User Properties not specified in the table below will be included as user properties in Amplitude's user_properties object.

Freshpaint User Property	Amplitude Identification Parameter
app_version	app_version
carrier	carrier
city	city
country	country
device_brand	device_brand
device_manufacturer	device_manufacturer
device_model	device_model
device_type	device_type
dma	dma
language	language
paying	paying
os_version	os_version
platform	platform
region	region
start_version	start_version
Any remaining properties	user_properties

Note that each of these Freshpaint properties are case-sensitive.

Events

When you send an event to Amplitude from Freshpaint, Freshpaint will create an event in Amplitude by hitting Amplitude's v1 event endpoint, https://api.amplitude.com/httpapi

Events sent from Freshpaint to Amplitude will show up as standard Amplitude events. From there you can use your events in any of the Amplitude reports. You can find events associated to Users under the Event Stream section of a user profile page.

Revenue Tracking: Properties

Amplitude allows you to perform Revenue LTV analysis by including revenue parameters on Amplitude events.

Freshpaint sets Amplitude's special revenue parameters, such as revenue and quantity, using properties included on the Freshpaint event.

Freshpaint Property	Amplitude Event parameter	Description
price	price	The price of products purchased (can be negative)
quantity	quantity	The quantity of products purchased
revenue	revenue	The revenue collected
revenueType	revenueType	The type of revenue (income, refund, etc.)
productId	productId	An identifier for the product

Note that each of these Freshpaint properties are case-sensitive.

Other Amplitude Event parameters

The following Amplitude Event Parameters are automatically set from Freshpaint Built-in properties:

Freshpaint Built-in Property	Amplitude Event Parameter
$user_id	user_id
$device_id	device_id
$os	os_name
time	time

In addition, the following Amplitude Event Parameters, as defined at Amplitude's HTTP API endpoint, are supported via Freshpaint Event Properties. Any Freshpaint Event Properties not specified in the table below will be included as event properties in Amplitude's event_properties object.

Freshpaint Event Property	Amplitude Event parameter
adid	adid
android_id	android_id
app_version	app_version
carrier	carrier
city	city
country	country
device_brand	device_brand
device_manufacturer	device_manufacturer
device_model	device_model
device_type	device_type
dma	dma
idfa	idfa
idfv	idfv
$ip	ip
language	language
location_lat	location_lat
location_lng	location_lng
paying	paying
os_version	os_version
platform	platform
region	region
start_version	start_version
Any remaining properties	event_properties

Note that each of these Freshpaint properties are case-sensitive.

Configuration Options

Integration Settings / Options

Freshpaint allows you to configure custom integration settings with Amplitude. To do this, navigate to Destinations > Overview > Amplitude > Details and click "Configure" for Options.

This will open a modal where you can check the options you would like to enable and click "Save". The following options are available:

1. Force HTTPS

   Enabling this will ensure that events will always be uploaded to Amplitude's HTTPS endpoint. Otherwise, the SDK will use the current visitor's protocol.

2. Use Log Revenue API V2

   Enabling this option will track event properties with the revenue event. For example, you would be able to track a certain event and attach price and quantity properties to it. This feature will then log total revenue (price*quantity)

3. Use Freshpaint ID for Device ID

   Enable this setting to make the Amplitude javascript web SDK use the Freshpaint device ID. This improves data consistency - you'll see the same device id for data streamed from your customers' web browsers as for data backfilled from Freshpaint's servers.

Note: Changing "Use Freshpaint ID for Device ID" setting will break historical data, so only enable this if you're setting up a new Amplitude project.

Event Tracking Settings

Freshpaint allows you to configure custom event tracking settings with Amplitude. To do this Navigate to Destinations > Overview > Amplitude > Details and click "Configure" for Event Tracking.

This will open a modal where you can check the options you would like to enable and click "Save". The following options are available:

1. Track Referrer

   If enabled, Freshpaint will capture the user’s referrer, initial referrer, and referring domain, and send to Amplitude as user properties.

2. Track UTM Properties

   If enabled, Freshpaint will capture UTM properties from the URL or cookie, and send to Amplitude as user properties.

3. Track Google Click ID

   If enabled, Freshpaint will capture the Google Click ID, and send to Amplitude.

4. Save Referrer, URL Params, GCLID Once Per Session

   If enabled then Google Click ID, Referrer, and UTM params will be tracked only once per session. New values that come in during the middle of the user's session will be ignored. Disable to always capture new values.

Batch Settings

Freshpaint allows you to configure batch settings with Amplitude. To do this, navigate to Destinations > Apps > Amplitude and click "Configure" for Batching. If enabled, Amplitude will send events in batches of Batch Threshold or every Batch Period milliseconds.

Event Transformations

Set up transformations to modify your data before it's sent to your destination. Read more about transformations here.

UTM Parameters

UTM parameters are short pieces of code that can be added to links that include information about the link, which allows you to track user interactions with specific marketing campaigns.

In order to send UTM parameters to Amplitude, navigate to Destinations > Apps > Amplitude. Then click "Configure" for the "Event Tracking" setting:

Next, check the "Track UTM properties" box and click "Save".

That's it! Now you'll see UTM parameters in Amplitude as user properties. You can read more about UTM parameters in Amplitude here.