How does Freshpaint compare to server-side Google Tag Manager?
- Freshpaint does not require you to manage your own servers.
- Freshpaint does not run the risk of accidentally adding tags to non-compliant destinations that expose you to liability.
Server-side Google Tag Manager is not default-safe. If you add a tag type which would send data to a non-compliant destination, the data will be sent there without any protection.