We recommend that you track events server-side in the following scenarios:
Offsite events: when a user interaction is not on a website or app (for example, using your API)
Revenue events: the event for completing a purchase (for example, a user may click the 'Purchase' button, but that purchase may time out)
Sometimes you can make an argument for tracking an event either client-side or server-side. We recommend that you should only consider tracking events server-side in the following scenario:
Essential events to operations: For example, events that you trigger a critical email drip from (so that users don't get left out or sent the wrong emails).
To send server-side events to Freshpaint, you should use the Freshpaint HTTP API. Take a look at HTTP API reference for how to go about sending events to Freshpaint.
After sending a server side event to Freshpaint, you will see it show up in the server-side section on the events page. From here, you'll be able to send the event to any of the Destinations you've set up in Freshpaint.
Not all destinations accept server-side events. Here's a list of destinations you can send server-side events to:
Azure Synapse Analytics