> For the complete documentation index, see [llms.txt](https://documentation.freshpaint.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.freshpaint.io/integrations/destinations/direct-response-ads/quora-conversions-api-early-access/quora-conversions-api-quick-start-guide.md).

# Quora Conversions API Quick Start Guide

{% hint style="warning" %}
The Quora destination is currently in Early Access. Please contact <support@freshpaint.io> for more information about this integration.
{% endhint %}

## Destination Info

* Supports [Track](https://documentation.freshpaint.io/developer/freshpaint-sdk-reference#track) calls
* Supports [HIPAA mode](https://documentation.freshpaint.io/hipaa-mode)
* Refer to this destination as **Quora Conversions API** in the [Integrations object](https://documentation.freshpaint.io/reference/developer/freshpaint-sdk-reference#using-the-integrations-object)
* Connection Modes:

<table><thead><tr><th width="200.33333333333331" align="right"></th><th data-type="checkbox">Client-side</th><th data-type="checkbox">Server-side</th></tr></thead><tbody><tr><td align="right">Web</td><td>false</td><td>true</td></tr><tr><td align="right">Mobile</td><td>false</td><td>true</td></tr><tr><td align="right">Server</td><td>false</td><td>true</td></tr></tbody></table>

## Getting Started

This guide enables you to fully enable the Quora Conversions API destination for your site. For simplicity the event used for demonstration purposes is the `Generic` event. Note that Quora only allows specific event types as will be shown later in this guide. For more complex events see[ our additional documentation](/readme/setting-up-your-events.md). Additionally this guide assumes you have the Freshpaint snippet installed on your site, if you do not please follow[ this guide](/readme/guides/quickstart/installing-freshpaint.md).

1. Find/create your Quora **Account ID**
2. Find/create your Quora **Conversion API Key**
3. Enable the Freshpaint Quora Conversions API destination
4. Enable the required fields
5. Confirm and validate events

### Quora Account ID

To configure your Quora Conversions API destination, you'll first need to locate your Account ID.

1. [Sign into Quora Ads](https://www.quora.com/ads/account)
2. In the main navigation header, you'll find your account name. Click on that to reveal a tooltip that shows your Account ID.
3. Copy the Account ID value.

<figure><img src="/files/sIskXp7zpizaqLXUQRnS" alt=""><figcaption></figcaption></figure>

### Quora Conversion API Key

To configure your Quora Conversions API destination, you'll need to find/create a conversion API key.

1. [Sign into Quora Ads](https://www.quora.com/ads/account)
2. In the main navigation header, there's a tab called "Conversion API." Click on that tab.
3. If you've previously generated a conversion API key, copy the API key. If you need to create a new API key, click "Generate Token," then copy the API key.

<figure><img src="/files/923Ibe0DNSiVQ9LRSjhb" alt=""><figcaption></figcaption></figure>

### Enable the Quora Conversions API Destination

To enable the Quora Conversions API destination you simply need to enable and configure it just as you would for any other destination.

1. Navigate to Freshpaint [Apps](https://app.freshpaint.io/destinations/apps).
2. Search for the `Quora Conversions API` advertising destination.
3. Enable `Quora Conversions API`
4. Paste in your Account ID and Conversions API Key in integration settings.
5. Configure the `required properties` and enable `$qclid.` Without this property, Quora won't be able to attribute the conversion.
6. Configure the `recommended properties` and enable `quora_event_name`. If this property is not enabled or not found, we will default to the event's name in Freshpaint. Keep in mind that you can create an event transformation to rename the event into one of the required event names. If the event name is not one of the required event names, Quora will reject the event and respond with a message indicating the event name is invalid. Quora requires the event name to be one of the following:
   1. Generic
   2. AppInstall
   3. Purchase
   4. GenerateLead
   5. CompleteRegistration
   6. AddPaymentInfo
   7. AddToCart
   8. AddToWishlist
   9. InitiateCheckout
   10. Search

### Enable Quora Conversions API Events

1. Navigate to the [Event Library](https://app.freshpaint.io/events/library).
2. Select/create the event(s) you want to send to `Quora Conversions API`.
3. At the bottom of the event page enable `Quora Conversions API` .

<figure><img src="/files/1kJq5o1HfTqSN2sYK4TR" alt=""><figcaption></figcaption></figure>

### Confirm and Validate Conversions in Quora

1. Navigate to your site and visit a page that should trigger your event
2. Add a query parameter called `qclid` to the URL (Example: `https://www.example.com/?qclid=TEST`).
3. Trigger your event.
4. Navigate to the [Event Verification tool](https://app.freshpaint.io/event-verification).
5. Select `Quora Conversions API` and verify your event went through.
   * This can take up to 90 seconds.
6. Verify the event is marked as `OK` or resolve missing property issues.

<figure><img src="/files/B59DmneAipsbRyytrQNB" alt=""><figcaption></figcaption></figure>

## Required Properties

See [here](/integrations/destinations/direct-response-ads/quora-conversions-api-early-access/quora-conversions-api-reference.md) for a complete list of all available properties.

In order for an event to be sent to Quora Conversions API, it must have a click ID (`$qclid`).

{% hint style="info" %}
The following event properties are **required** in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.
{% endhint %}

<table data-header-hidden data-full-width="true"><thead><tr><th width="165"></th><th width="164"></th><th width="103"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Freshpaint property</strong></td><td><strong>Quora CAPI</strong><br><strong>parameter</strong></td><td><strong>Type</strong></td><td><strong>Requirement</strong></td><td><strong>Description</strong></td></tr><tr><td><code>$qclid</code></td><td><code>click_id</code></td><td>string</td><td>Required</td><td>A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as <code>$qclid</code>.<br><br>If not provided, the event will not be sent to Quora.</td></tr></tbody></table>