Quora Conversions API Quick Start Guide

The Quora destination is currently in Early Access. Please contact [email protected] for more information about this integration.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Refer to this destination as Quora Conversions API in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Getting Started

This guide enables you to fully enable the Quora Conversions API destination for your site. For simplicity the event used for demonstration purposes is the Generic event. Note that Quora only allows specific event types as will be shown later in this guide. For more complex events see our additional documentation. Additionally this guide assumes you have the Freshpaint snippet installed on your site, if you do not please follow this guide.

1. Find/create your Quora Account ID

2. Find/create your Quora Conversion API Key

3. Enable the Freshpaint Quora Conversions API destination

4. Enable the required fields

5. Confirm and validate events

Quora Account ID

To configure your Quora Conversions API destination, you'll first need to locate your Account ID.

1. Sign into Quora Ads

2. In the main navigation header, you'll find your account name. Click on that to reveal a tooltip that shows your Account ID.

3. Copy the Account ID value.

Quora Conversion API Key

To configure your Quora Conversions API destination, you'll need to find/create a conversion API key.

1. Sign into Quora Ads

2. In the main navigation header, there's a tab called "Conversion API." Click on that tab.

3. If you've previously generated a conversion API key, copy the API key. If you need to create a new API key, click "Generate Token," then copy the API key.

Enable the Quora Conversions API Destination

To enable the Quora Conversions API destination you simply need to enable and configure it just as you would for any other destination.

1. Navigate to Freshpaint Apps.

2. Search for the Quora Conversions API advertising destination.

3. Enable Quora Conversions API

4. Paste in your Account ID and Conversions API Key in integration settings.

5. Configure the required properties and enable $qclid. Without this property, Quora won't be able to attribute the conversion.

6. Configure the recommended properties and enable quora_event_name. If this property is not enabled or not found, we will default to the event's name in Freshpaint. Keep in mind that you can create an event transformation to rename the event into one of the required event names. If the event name is not one of the required event names, Quora will reject the event and respond with a message indicating the event name is invalid. Quora requires the event name to be one of the following:

   1. Generic

   2. AppInstall

   3. Purchase

   4. GenerateLead

   5. CompleteRegistration

   6. AddPaymentInfo

   7. AddToCart

   8. AddToWishlist

   9. InitiateCheckout

   10. Search

Enable Quora Conversions API Events

1. Navigate to the Event Library.

2. Select/create the event(s) you want to send to Quora Conversions API.

3. At the bottom of the event page enable Quora Conversions API .

Confirm and Validate Conversions in Quora

1. Navigate to your site and visit a page that should trigger your event

2. Add a query parameter called qclid to the URL (Example: https://www.example.com/?qclid=TEST).

3. Trigger your event.

4. Navigate to the Event Verification tool.

5. Select Quora Conversions API and verify your event went through.

   • This can take up to 90 seconds.

6. Verify the event is marked as OK or resolve missing property issues.

Required Properties

See here for a complete list of all available properties.

In order for an event to be sent to Quora Conversions API, it must have a click ID ($qclid).

The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.

Freshpaint property	Quora CAPI parameter	Type	Requirement	Description
$qclid	click_id	string	Required	A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $qclid. If not provided, the event will not be sent to Quora.