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The Floodlight destination is deprecated. Please instead use:
Optimize your ad spend by attributing ad clicks to conversion and other key behaviors via Floodlight.
Supports calls
Supports
Refer to this destination as Floodlight in the
Connection Modes:
Your Floodlight Advertiser ID
configured in your Campaign Manager 360 account
Conversion Events configured in your Freshpaint account
If you're using GTM, the Advertiser ID can be found in any of your Floodlight tags.
Configure your Advertiser ID in the Freshpaint app. Paste the value that you copied from the previous step.
These instructions will vary based on whether or not you're using GTM to manage your Floodlight tags.
However, if you wish to migrate an existing Floodlight tag manually (such as for testing purposes), here are the steps:
When choosing the Freshpaint Tag Type
, select "Floodlight"
Configure your tag by populating the Group Tag String
, Activity Tag String
, Counting Method
, and any custom variables you have.
Go to the destination configuration page for Floodlight.
Make sure you configure the following allowlist properties:
Required properties (group_tag_string
, etc.)
Recommended properties ($gclid
, etc.)
Any custom variables you have (u1
, u2
, etc.)
To find your Advertiser ID, go to the advertiser details page in Campaign Manager 360. ()
Each Floodlight tag has a group tag string
and an activity tag string
(). Follow the steps below to link your Freshpaint event to your Floodlight Activity.
Freshpaint has a GTM migration script that we can run on your behalf to migrate your existing Floodlight tags over to their equivalent Freshpaint tags. More info on using that feature here:
Make sure you have the Freshpaint GTM template imported ().
You can find more detailed documentation on this integration in the
Send advertising events directly to Floodlight from Freshpaint
Web
Mobile
Server
activity_tag_string
, counting_method
, and group_tag_string
will already be present if you already configured the required properties in one of the previous steps.