Identify is how you send information to Freshpaint and your destinations about who your users are. There are two parts to using identify:
Attaching unique identifiers to users.
Attaching properties to users.
By default, when a user visits your site, Freshpaint and downstream tools will identify the user based on a randomly generated identifier. This means when a user visits your site on their phone and on their laptop, they will show up as two different users. To remedy this situation, Freshpaint provides identify. A way for you to provide your own identifier so Freshpaint and downstream tools can merge the data across different devices.
When setting up identify, we recommend calling
freshpaint.identify() in two different places:
When a user registers for an account.
When a user signs in.
As for a unique identifier, if you have internal ids that are unique to a user, we recommend using those. Otherwise, we recommend using either the username or the email of the user.
The second part of identify is attaching properties to user. This allows you to send information you have about the user into Freshpaint your destinations. To attach properties to a user, you pass in the properties you want to set as the second argument to
You should pass any information you know about your users that you want to use in your downstream tools to
freshpaint.identify() can also be called with both an identifier and a JSON object at the same time: