Basis Reference

Send advertising events directly to Basis Technologies

This is a reference document for the Basis destination. For information on how to set up this integration, see the Basis Quick Start Guide

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports Freshpaint Impression Pixel

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as Basis in the Integrations object

  • If you've configured multiple Pixel IDs, you can choose a specific one by suffixing the Pixel ID, such as: Basis::123456. You can retrieve this value from Basis configuration page for the Pixel ID of interest.

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

Click Through Tracking

In order for Freshpaint to be able to automatically capture the click ID auto-generated by the Basis advertisement, cookieless conversion attribution needs to be enabled.

Basis will append a cntr_auctionId parameter to the landing page URL query string, which works similar to click id's from other advertising platforms. Freshpaint when installed on a page will look for this click id and automatically set the $cntr_auctionId event property with the click id.

Assuming you have followed the Basis Quick Start Guide to set up your Basis destination, you can verify that click through tracking is working by looking for an event in event verification that contains the $cntr_auctionId field.

Event Verification

Click ID being captured

View Through Tracking

Freshpaint supports view through tracking by capturing the cntr_auctionId passed in by Basis using the Freshpaint Impression Pixel. Assuming you have followed the Basis Quick Start Guide to set up your Basis destination, you can verify that view through tracking is working by looking for an event in event verification that contains the $cntr_auctionId field, similar to how you can verify Click Through Conversion.

You can also look for a transformation that shows that the event data was enriched by the Freshpaint Impression Pixel.

Transformation applying the Impression Pixel captured impression to an event

Relevant Properties

Freshpaint Property	Basis Parameter	Type	Required?	Description
$cntr_auctionId	cntr_postbackAuctionId	string	Required	cntr_auctionId is appended to the landing page URL by Basis. Freshpaint will automatically capture cntr_auctionId for events from your website. For events from other sources you would need to provide $cntr_auctionId as an event property. If the Freshpaint Impression pixel is in use, cntr_auctionId is added automatically as a transformation to the appropriate events if a match is found.
<custom_property>	<custom_property>	string	Optional	Any additional / custom properties on the event and allowed by the HIPAA allow list will be passed to Basis