Google Ads Conversion API Quick Start Guide
The Google Ads Conversion API requires setting up new Conversion Actions within Google Ads. If you want to re-use your existing Google Ads configuration, take a look at the Google Ads Proxy Destination.
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
Destination Info
Supports Track calls
Supports HIPAA mode
Refer to this destination as Google Ads Conversion API in the Integrations object
Connection Modes:
Getting Started
What You'll Need
Your Google Ads Customer ID
Conversion Actions configured in your Google Ads account
Conversion Events configured in your Freshpaint account
To set up Google Ads Conversions API with Freshpaint, first follow these steps:
Go to the Google Ads Conversion API configuration page in Freshpaint.
Select
User Account
as the method to connect Freshpaint to Google Ads
Next, you'll need to setup Conversion Actions in Google Ads and link your Freshpaint Event to your Google Ads Action
When using the conversion API to send conversions to Google Ads, you will need to create new import
conversion actions.
Get your google conversion label. In your Google Ads account go to Tools > Conversions.
Click
+ New Conversion Action
to create a new conversion action.
Conversions may take up to 24 hours to appear in your Google Ads Conversion Goals.
Required Properties
Freshpaint's servers use the same API as the client-side Google Tag.
The following event properties are required in order to attribute events to specific ads.
Freshpaint will only deliver events to Google when a user arrives on your site by clicking on a Google Ad, thus generating an gclid
. Without gclid
, Google will not be able to attribute conversions.
There are other optional parameters you can add to your events in order to achieve different use cases. You can view the full list of parameters here.
If you are a HIPAA account, you will need to add event properties to the allowlist. If you are not a HIPAA account, you can skip this step.
Configure the HIPAA allowlist destination specific HIPAA allowlist
Edit the Event Properties allowlist and add the following properties:
$gclid
or$gbraid
or$wbraid
ctname or ctid
That's it! Now all you need to do to send an event to Google Ads is enable the destination in the Freshpaint event definition:
Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to the Google Ads destination.
Confirm and Validate Conversions in Google Ads
Data from the previous day may not be ingested and displayed by Google in your until 3:30pm ET the following day and can even take up to 24 hours to appear in your Google Ads conversion goals.
Congratulations! Once you have confirmed conversion in Google Ads, you have finished setting up this integration.
You can find more detailed documentation on this integration in the reference guide document.
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