theTradeDesk Quick Start Guide
Send advertising events directly to theTradeDesk
This destination is currently under development and in a closed beta. If you are interested in participating in the beta, please reach out to your account manager for more details. This documentation may be subject to changes and use of this destination is considered experimental.
Destination Info
Supports Track calls
Supports HIPAA mode
Supports Freshpaint Impression Pixel
Supports forwarding from the Google Tag Manager Integration
Refer to this destination as theTradeDesk in the Integrations object
If you've configured multiple Advertiser IDs, you can choose a specific one by suffixing the Advertiser ID, such as: theTradeDesk::4w1ba8e. You can retrieve this value from theTradeDesk configuration page for the Advertiser ID of interest.
When no suffix is specified, all configured Advertiser IDs are selected for inclusion / exclusion.
Connection Modes:
Getting Started
What You'll Need
Your theTradeDesk Advertiser ID
Image Pixel IDs / tracker_ids for your conversions
Advertising media configured in your theTradeDesk account to specify ttidimp
Advertiser ID configured in Freshpaint
Conversion Events configured in your Freshpaint account, or GTM tags using the Google Tag Manager integration
To set up theTradeDesk with Freshpaint, follow these steps:
Find the Advertiser ID in your theTradeDesk account. Be sure you have the desired Advertiser selected, then find the Advertiser ID from the URL when navigating to Inventory -> Site/App in theTradeDesk UI. It should look similar to 4w1ba8e:
Get the Image Pixel ID(s) for your conversions. These may be found by navigating to Data -> Image Pixels in theTradeDesk UI (if using the Google Tag Manager integration, these are populated from your migrated theTradeDesk Static Tracking Tags):
Configure all media assets used by your theTradeDesk account to include
ttdimp
in the landing page URL:ttdimp=%%TTD_IMPRESSIONID%%
Go to the theTradeDesk configuration page in Freshpaint and configure the Advertiser ID:
(Optional) For Freshpaint to track view-through conversions with theTradeDesk, enable the Impression Pixel from the Freshpaint configuration page. See View Through Conversions for more detailed instructions on this step.
Required Properties
The following event properties are required in order to attribute events to specific ads, and if in HIPAA mode, must be selected in the Required Properties Allow List.
There are other optional parameters you can add to your events in order to achieve different use cases. You can view the full list of parameters here.
That's it! Now all you need to do to send an event to theTradeDesk is enable the destination in the Freshpaint event definition:
Navigate to your Freshpaint event, and toggle the destination on to enable the event to be sent to theTradeDesk destination:
If you've configured multiple Advertiser IDs, you'll need to toggle each pixel individually for each Freshpaint event.
If you're using Google Tag Manager to send data to The Trade Desk, and you have multiple Advertiser IDs enabled, you'll need to specify which Advertiser ID(s) you'd like to enable the event for in the event tag.
Confirm and Validate Conversions in theTradeDesk
Congratulations! Once you have confirmed conversion in theTradeDesk, you have finished setting up this integration.
You can find more detailed documentation on this integration in the theTradeDesk Reference
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