# Drip

[Drip](https://www.drip.com/) is a marketing automation tool that allows you to custom create emails based on user data and streamline your marketing techniques.

{% hint style="warning" %}
Client-side only integrations cannot be used in HIPAA mode.
{% endhint %}

## Destination Information

* Accepts [track](https://documentation.freshpaint.io/sources/precision-tracking) and [identify](https://documentation.freshpaint.io/readme/setting-up-identify) calls.
* Connection Modes:

<table><thead><tr><th width="100" align="right"> </th><th data-type="checkbox">Client-side</th><th data-type="checkbox">Server-side</th></tr></thead><tbody><tr><td align="right">Web</td><td>true</td><td>false</td></tr><tr><td align="right">Mobile</td><td>false</td><td>false</td></tr><tr><td align="right">Server</td><td>false</td><td>false</td></tr></tbody></table>

## Getting Started

1. Navigate to the Drip destination configuration and click "Configure".

<figure><img src="/files/hBpclFqprTt4lY3gclv3" alt=""><figcaption></figcaption></figure>

1. Configure your Drip Account ID. You can find this under Settings > Account > General Info > Account ID.&#x20;

   <figure><img src="/files/DRqteNb5EMngst5ZRGgp" alt=""><figcaption></figcaption></figure>

   <figure><img src="/files/SQtZcq0XaMrPgyMhm29D" alt=""><figcaption></figcaption></figure>

3\. That's it! You should now see the [enabled status](https://documentation.freshpaint.io/readme/setting-up-your-destinations/enabling-and-disabling-a-destination) next to the Drip destination.

## Identify

Once your integration is set up correctly, you should [set up identify calls.](https://documentation.freshpaint.io/readme/setting-up-identify)&#x20;

{% hint style="info" %}
Drip requires you send the `email` property with your identify call. The value of this property will be used as the email for the user.
{% endhint %}

Here is an example of an identify call that would send properly to Drip:

```
freshpaint.identify({
 "email": "ada.lovelace@example.com",
 "name": "Ada Lovelace"
});
```

You can view identified users under People in Drip.

<figure><img src="/files/CPpvmrm7hpV4NfyOiuHR" alt=""><figcaption></figcaption></figure>

You can also view identified users under Analytics > People.

<figure><img src="/files/OkmndPAyQTLm2iUaWBJU" alt=""><figcaption></figcaption></figure>

## Events

Once the Drip integration is enabled, you can now set it as an event destination:

<figure><img src="/files/GygK4ffjNsgyWnM33ryE" alt=""><figcaption></figcaption></figure>

When you send an event to Drip through Freshpaint the event is sent with the event `name` and all `properties` that you specified.&#x20;

{% hint style="info" %}
If you specify a `revenue` property, it will get passed to Drip as the conversion value of this event. Revenue values show up in Drip in cents.
{% endhint %}

You can view your events in Analytics > Events in Drip.

<figure><img src="/files/HFMs1bSsQ2eDXsBbTdcY" alt=""><figcaption></figcaption></figure>

You can also view events associated with individual users in their user profie under "People"&#x20;

<figure><img src="/files/ow771WkPLGoeNwMDGjxY" alt=""><figcaption></figcaption></figure>

### Page Views

We'll automatically send page views to Drip. They'll show up with the other events on a user profile, under "All Activity"

<figure><img src="/files/WSAlZkEhIP2OaaJmGK6t" alt=""><figcaption></figcaption></figure>

## Configuration Options

### Connection Modes

This destination is only available in client-side connection mode. Events originating from the user's web browser will be sent directly to Drip. You can read more about connection modes [here](https://documentation.freshpaint.io/faqs/what-is-the-difference-between-client-side-and-server-side-connection-mode).

### Event Transformations

Set up transformations to modify your data before it's sent to your destination. Read more about transformations [here](https://documentation.freshpaint.io/data-management/transformations).

<figure><img src="/files/aOKkpLvEjEmGXuzLhTCA" alt=""><figcaption></figcaption></figure>

##


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