Drip is a marketing automation tool that allows you to custom create emails based on user data and streamline your marketing techniques.

Destination Information





Getting Started

  1. Navigate to the Drip destination configuration and click "Configure".

  2. Configure your Drip Account ID. You can find this under Settings > Account > General Info > Account ID.

3. That's it! You should now see the enabled status next to the Drip destination.


Once your integration is set up correctly, you should set up identify calls.

Drip requires you send the email property with your identify call. The value of this property will be used as the email for the user.

Here is an example of an identify call that would send properly to Drip:

 "email": "ada.lovelace@example.com",
 "name": "Ada Lovelace"

You can view identified users under People in Drip.

You can also view identified users under Analytics > People.


Once the Drip integration is enabled, you can now set it as an event destination:

When you send an event to Drip through Freshpaint the event is sent with the event name and all properties that you specified.

If you specify a revenue property, it will get passed to Drip as the conversion value of this event. Revenue values show up in Drip in cents.

You can view your events in Analytics > Events in Drip.

You can also view events associated with individual users in their user profie under "People"

Page Views

We'll automatically send page views to Drip. They'll show up with the other events on a user profile, under "All Activity"

Configuration Options

Connection Modes

This destination is only available in client-side connection mode. Events originating from the user's web browser will be sent directly to Drip. You can read more about connection modes here.

Event Transformations

Set up transformations to modify your data before it's sent to your destination. Read more about transformations here.

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