Bing Ads Reference

Destination Info

  • Supports Track calls

  • Supports HIPAA mode

  • Supports forwarding from the Google Tag Manager Integration

  • Refer to this destination as Bing Ads in the Integrations object

    • If you've configured multiple Tag IDs, you can choose a specific one by suffixing the Tag ID, such as: Bing Ads::1234123456. You can retrieve this value from the Bing Ads configuration page for the Tag ID of interest.

  • Connection Modes:

When using Server-Side connection mode you are using a Proxy Integration for Bing Ads. This destination runs on Freshpaint's servers, but emulates a native installation of the Bing Ads Tag. That means the integration behaves the same as if you did a native installation of Bing Ads, but the data first flows through Freshpaint before it's sent to Bing. See our docs on proxy integrations for more information.

This is a reference document for the Bing Ads destination. For information on how to set up this integration, see the Quick Start guide.

Page Load Events

Freshpaint automatically sends a Page Load event to Bing Ads when a user loads any page on your website where the Freshpaint Autotrack snippet is present.

Freshpaint always provides the following parameters to Bing Ads for page load events:

Track Events

When you send an event to Bing Ads, you can track conversions from your ad campaigns based on those events.

Freshpaint always provides the following parameters to Bing Ads for track events:

See Bing Ads' reference documentation of all the parameters their API accepts.

Client-side

Freshpaint uses the Bing Ads Universal Event Tag to send events to Bing Ads. You may provide the following additional event properties:

Server-side

Freshpaint's servers use the same API as the client-side Bing Ads Universal Event Tag. You may provide the following additional event properties:

Vertical: eCommerce

Vertical: Hotel

Vertical: Travel

Considerations

  • Conversions may take up to 2 hours to appear in your Bing Ads Conversion Goals.

Troubleshooting

Conversion events not showing up in Bing Ads Dashboard: For an event to show up as a conversion event it must have a msclkid property. You can validate that events going to bing have this msclkid property using the Freshpaint Liveview.

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