Floodlight Quick Start Guide

Send advertising events directly to Floodlight from Freshpaint

Optimize your ad spend by attributing ad clicks to conversion and other key behaviors via Floodlight.

Destination Info





Getting Started

What You'll Need

  1. Your Floodlight Advertiser ID

  2. Floodlight Activities configured in your Campaign Manager 360 account

  3. Conversion Events configured in your Freshpaint account

First, configure your Advertiser ID in Freshpaint

  1. To find your Advertiser ID, go to the advertiser details page in Campaign Manager 360. (more info)

    1. If you're using GTM, the Advertiser ID can be found in any of your Floodlight tags.

  2. Configure your Advertiser ID in the Freshpaint app. Paste the value that you copied from the previous step.

Each Floodlight tag has a group tag string and an activity tag string (more info). Follow the steps below to link your Freshpaint event to your Floodlight Activity.

These instructions will vary based on whether or not you're using GTM to manage your Floodlight tags.

If using GTM

Freshpaint has a GTM migration script that we can run on your behalf to migrate your existing Floodlight tags over to their equivalent Freshpaint tags. More info on using that feature here: Google Tag Manager migration

However, if you wish to migrate an existing Floodlight tag manually (such as for testing purposes), here are the steps:

  1. Make sure you have the Freshpaint GTM template imported (instructions).

  2. When choosing the Freshpaint Tag Type, select "Floodlight"

  3. Configure your tag by populating the Group Tag String, Activity Tag String, Counting Method, and any custom variables you have.

If you are a HIPAA account, you will need to add event properties to the allowlist. If you are not a HIPAA account, you can skip this step.

  1. Go to the destination configuration page for Floodlight.

  2. Make sure you configure the following allowlist properties:

    1. Required properties (group_tag_string, etc.)

    2. Recommended properties ($gclid, etc.)

    3. Any custom variables you have (u1, u2, etc.)

If you don't configure your allowlist properties, Floodlight may not receive all the data necessary for tracking your conversions properly!

That's it! Your Floodlight conversion events should show up in your event library.

You can find more detailed documentation on this integration in the reference guide document.

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