Floodlight Reference (Beta)
Send advertising events directly to Floodlight from Freshpaint
The Floodlight destination is deprecated. Please instead use: Google Campaign Manager 360 (Early Access)
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
Destination Info
Supports Track calls
Supports HIPAA mode
Refer to this destination as Floodlight in the Integrations object
Connection Modes:
Web
Mobile
Server
This is a reference document for the Floodlight destination. For information on how to set up this integration, see the Quick Start guide.
API Mapping
Events
Freshpaint.track() events map to any Floodlight Activities you've already created in Campaign Manager 360. Any custom variables you've created will be passed along as well.
Track Events
When you send an event to Floodlight, you can track conversions from your ad campaigns based on those events.
Server-side
The Proxy integration allows you to re-use you're existing google ads configuration. If you're starting fresh, we recommend using the Google Ads Conversion API destination.
You may provide the following additional event properties:
Freshpaint property
Floodlight parameter
Type
Required?
Description
group_tag_string
type
string
Required
The Conversion Label configured within google ads to identify which conversion action the event should trigger
activity_tag_string
cat
string
Required
The conversion id can be used to select which Google Ads account to send conversion events to. When set, this will override the conversion Id configured within the destination configuration.
counting_method
ord/num
string
Required
Allows overriding the Transaction ID generated by Freshpaint with a custom id to avoid duplicate conversions in Google Ads.
$gclid
gclid/gclaw
string
Optional
gclid (Google Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Google Ads and Search Ads 360. Freshpaint will automatically capture gclid for events from your website. If you wish, you may provide $gclid as an event property to override the automatically captured value.
$dclid
dclid/gcldc
string
Optional
dclid (Display Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Display Video 360. Freshpaint will automatically capture dclid for events from your website. If you wish, you may provide $dclid as an event property to override the automatically captured value.
$gclsrc
gclsrc
string
Optional
gclsrc (Google Click Source) is generated at ad click time and appended to the landing page URL. This is mainly used by Search Ads 360. Freshpaint will automatically capture gclsrc for events from your website. If you wish, you may provide $gclsrc as an event property to override the automatically captured value.
u1, u2, etc.
u1, u2, etc.
string
Optional
Floodlight custom variables that you define.
user_agent_arch
uaa
string
Optional
The User-Agent Architecture
user_agent_bitness
uab
string
Optional
The User-Agent Bitness
user_agent_full_version_list
uafvl
string
Optional
The User-Agent Full Version List
user_agent_mobileness
uamb
string
Optional
The User-Agent Mobileness. Must be 1 for a mobile device and 0 for non-mobile devices.
user_agent_platform
uap
string
Optional
The User-Agent Platform.
user_agent_platform_version
uapv
string
Optional
The User-Agent Platform Version
user_agent_wow64
uaw
string
Optional
The User-Agent WoW64 (Win32 on Win64)
$referrer
~oref
string
Optional
The referrer to the page being visited
Freshpaint will events to Floodlight even when click IDs (gclid, dclid, etc.) are missing. However, this will prevent Floodlight from correctly attributing your conversions, so make sure you configure your allowlist to send these recommended properties.
View-Through Conversions and Retargeting
View-through conversions are possible in limited capacity using Enhanced Conversions (soon to be supported).
Remarketing campaigns will not work using the Freshpaint Floodlight implementation.
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