Floodlight Reference (Beta)
Send advertising events directly to Floodlight from Freshpaint
The Floodlight destination is deprecated. Please instead use: Google Campaign Manager 360 (Beta)
Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.
Destination Info
Supports Track calls
Supports HIPAA mode
Refer to this destination as Floodlight in the Integrations object
Connection Modes:
Client-side | Server-side | |
---|---|---|
Web | ||
Mobile | ||
Server |
This is a reference document for the Floodlight destination. For information on how to set up this integration, see the Quick Start guide.
API Mapping
Events
Freshpaint.track()
events map to any Floodlight Activities you've already created in Campaign Manager 360. Any custom variables you've created will be passed along as well.
Track Events
When you send an event to Floodlight, you can track conversions from your ad campaigns based on those events.
Server-side
The Proxy integration allows you to re-use you're existing google ads configuration. If you're starting fresh, we recommend using the Google Ads Conversion API destination.
You may provide the following additional event properties:
Freshpaint property | Floodlight parameter | Type | Required? | Description |
|
| string | Required | The Conversion Label configured within google ads to identify which conversion action the event should trigger |
|
| string | Required | The conversion id can be used to select which Google Ads account to send conversion events to. When set, this will override the conversion Id configured within the destination configuration. |
|
| string | Required | Allows overriding the Transaction ID generated by Freshpaint with a custom id to avoid duplicate conversions in Google Ads. |
|
| string | Optional | gclid (Google Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Google Ads and Search Ads 360. Freshpaint will automatically capture gclid for events from your website. If you wish, you may provide |
|
| string | Optional | dclid (Display Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Display Video 360. Freshpaint will automatically capture dclid for events from your website. If you wish, you may provide |
|
| string | Optional | gclsrc (Google Click Source) is generated at ad click time and appended to the landing page URL. This is mainly used by Search Ads 360. Freshpaint will automatically capture gclsrc for events from your website. If you wish, you may provide |
|
| string | Optional | Floodlight custom variables that you define. |
|
| string | Optional | The User-Agent Architecture |
|
| string | Optional | The User-Agent Bitness |
|
| string | Optional | The User-Agent Full Version List |
|
| string | Optional | The User-Agent Mobileness. Must be 1 for a mobile device and 0 for non-mobile devices. |
|
| string | Optional | The User-Agent Platform. |
|
| string | Optional | The User-Agent Platform Version |
|
| string | Optional | The User-Agent WoW64 (Win32 on Win64) |
|
| string | Optional | The referrer to the page being visited |
Freshpaint will events to Floodlight even when click IDs (gclid
, dclid
, etc.) are missing. However, this will prevent Floodlight from correctly attributing your conversions, so make sure you configure your allowlist to send these recommended properties.
View-Through Conversions and Retargeting
View-through conversions are possible in limited capacity using Enhanced Conversions (soon to be supported).
Remarketing campaigns will not work using the Freshpaint Floodlight implementation.
Last updated