Floodlight Reference

Send advertising events directly to Floodlight from Freshpaint

Optimize your Google Ads spend by attributing ad clicks to conversion and other key behaviors.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Refer to this destination as Floodlight in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

This is a reference document for the Floodlight destination. For information on how to set up this integration, see the Quick Start guide.

API Mapping

Events

Freshpaint.track() events map to any Floodlight Activities you've already created in Campaign Manager 360. Any custom variables you've created will be passed along as well.

Track Events

When you send an event to Floodlight, you can track conversions from your ad campaigns based on those events.

Server-side

The Proxy integration allows you to re-use you're existing google ads configuration. If you're starting fresh, we recommend using the Google Ads Conversion API destination.

You may provide the following additional event properties:

Freshpaint property	Floodlight parameter	Type	Required?	Description
group_tag_string	type	string	Required	The Conversion Label configured within google ads to identify which conversion action the event should trigger
activity_tag_string	cat	string	Required	The conversion id can be used to select which Google Ads account to send conversion events to. When set, this will override the conversion Id configured within the destination configuration.
counting_method	ord/num	string	Required	Allows overriding the Transaction ID generated by Freshpaint with a custom id to avoid duplicate conversions in Google Ads.
$gclid	gclid/gclaw	string	Optional	gclid (Google Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Google Ads and Search Ads 360. Freshpaint will automatically capture gclid for events from your website. If you wish, you may provide $gclid as an event property to override the automatically captured value.
$dclid	dclid/gcldc	string	Optional	dclid (Display Click ID) is generated at ad click time and appended to the landing page URL. This is mainly used by Display Video 360. Freshpaint will automatically capture dclid for events from your website. If you wish, you may provide $dclid as an event property to override the automatically captured value.
$gclsrc	gclsrc	string	Optional	gclsrc (Google Click Source) is generated at ad click time and appended to the landing page URL. This is mainly used by Search Ads 360. Freshpaint will automatically capture gclsrc for events from your website. If you wish, you may provide $gclsrc as an event property to override the automatically captured value.
u1, u2, etc.	u1, u2, etc.	string	Optional	Floodlight custom variables that you define.
user_agent_arch	uaa	string	Optional	The User-Agent Architecture
user_agent_bitness	uab	string	Optional	The User-Agent Bitness
user_agent_full_version_list	uafvl	string	Optional	The User-Agent Full Version List
user_agent_mobileness	uamb	string	Optional	The User-Agent Mobileness. Must be 1 for a mobile device and 0 for non-mobile devices.
user_agent_platform	uap	string	Optional	The User-Agent Platform.
user_agent_platform_version	uapv	string	Optional	The User-Agent Platform Version
user_agent_wow64	uaw	string	Optional	The User-Agent WoW64 (Win32 on Win64)
$referrer	~oref	string	Optional	The referrer to the page being visited

Freshpaint will events to Floodlight even when click IDs (gclid, dclid, etc.) are missing. However, this will prevent Floodlight from correctly attributing your conversions, so make sure you configure your allowlist to send these recommended properties.

View-Through Conversions and Retargeting

View-through conversions are possible in limited capacity using Enhanced Conversions (soon to be supported).

Remarketing campaigns will not work using the Freshpaint Floodlight implementation.