LinkedIn Ads Reference

Send advertising events directly to LinkedIn

This destination is NOT compatible with the LinkedIn Tag snippet and should not be run in tandem with it.

This destination does not currently support LinkedIn Job Ads.

Destination Info

• Supports Track calls

• Supports HIPAA mode

• Supports forwarding from the Google Tag Manager Integration

• Refer to this destination as linkedin-ads in the Integrations object

• Connection Modes:

	Client-side	Server-side
Web
Mobile
Server

This is a reference document for the LinkedIn Ads destination. For information on how to set up this integration, see the LinkedIn Ads Quick Start Guide.

Events

When you send an event to the LinkedIn Ads destination from Freshpaint, Freshpaint will create an event in the LinkedIn campaign manager by hitting LinkedIn's API.

Track Events

When you send an event to the LinkedIn Ads destination, you can track conversions from your ads based on those events.

Below are the Required, Recommended, and Optional properties which are mapped to the LinkedIn Ads request:

Freshpaint property	LinkedIn Ads parameter	Type	Requirement	Description
$li_fat_id	li_fat_id	string	Required	A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $li_fat_id
conversion_id	conversionId	string	Required	A conversion ID provided by LinkedIn that allows you to trigger a specific event.