LinkedIn Ads Reference
Send advertising events directly to LinkedIn
This destination is NOT compatible with the LinkedIn Tag snippet and should not be run in tandem with it.
This destination does not currently support LinkedIn Job Ads.
Destination Info
Supports Track calls
Supports HIPAA mode
Supports forwarding from the Google Tag Manager Integration
Refer to this destination as linkedin-ads in the Integrations object
Connection Modes:
Web
Mobile
Server
This is a reference document for the LinkedIn Ads destination. For information on how to set up this integration, see the LinkedIn Ads Quick Start Guide.
Events
When you send an event to the LinkedIn Ads destination from Freshpaint, Freshpaint will create an event in the LinkedIn campaign manager by hitting LinkedIn's API.
Track Events
When you send an event to the LinkedIn Ads destination, you can track conversions from your ads based on those events.
Below are the Required, Recommended, and Optional properties which are mapped to the LinkedIn Ads request:
Freshpaint property
LinkedIn Ads parameter
Type
Requirement
Description
$li_fat_id
li_fat_id
string
Required
A query parameter that connects a page view or conversion event to a specific ad, which Freshpaint captures as $li_fat_id
conversion_id
conversionId
string
Required
A conversion ID provided by LinkedIn that allows you to trigger a specific event.
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